Alibaba – The Chinese e-commerce giant broke its last years record by having 24.3$ Billion sales by half day of SINGLES’ DAY SALE.
SINGLES’ DAY SALE is the annual online shopping sale in China.
Double 11 is also the other name for this Sale.From 2009 this sale is very popular in China.
November 11 is the date fixed for this sale and since this date is 11/11 , this day is SINGLES’ DAY.
Residents of Shanghai were the leaders in spending , followed by Beijing and Guangzhou.
Within half an hour brands like Nike , Xiaomi and Apple crossed 100 million Yuan in sales.
Alibaba also hosted a grand celebration in Shanghai featuring singer Mariah Carey and Cirque du Soleil.